For the Cheetos “Orange Underground” campaign I served on set as the Script Supervisor. This Viral Campaign included a series of ongoing videos or “webisodes” that played into the campaign’s “Random Acts of Cheetos” (RAOC) bit. The idea was that consumers would be drawn in by the secretive element of RAOC and feel compelled to engage by creating their own wacky RAOC. Urging people to do silly things unrelated to eating Cheetos seemed to make perfect sense. Go to: www.orangeunderground.com