Hired on at Mekanism to help facilitate the process of Rockband.com, I was quickly introduced to the world of interactive entertainment and branding in a big way. Rockband.com features fullscreen, computer-generated video animation. The site speaks to gamers and rockers of all ages, and invites them into an entire world of gaming, music, and community. My role during this project was mainly assisting and shadowing the Head of Digital Production at Mekanism. Mekanism worked closely with the folks over at Harmonix to make this site the best it could be.